Your in-house marketing person has been looking at those same numbers, same reports and has been using the same techniques for months, or maybe years. By bringing in Titan PPC, you will save thousands per year, as you won’t have to hire a full time employee with salary and benefits. Ten times out of ten our efficiency is much greater than an in-house employee, as it’s our only focus.
We set-up, manage and continually optimize Google AdWords (PPC) advertising campaigns.
Pay-per-click ads are also pay-per-call ads. Through “call only” campaigns in Google AdWords, mobile ad campaigns can be configured so that you only pay when a prospect actually phones you.
Perfect for Small Business
For some small businesses, even $100/month is a large investment for marketing. $100 in print or broadcast advertising won’t get you far, or even on the air. Small budgets work for pay-per-click (PPC).
Pay-per-click (PPC) lets you target prospects down to the postal code. Gender, age, income, and interests are additional constraints that can be used to target campaigns to just those ready to buy from you.
PPC, or Pay Per Click, is a search auction where you create ads and then bid on different phrases for those ads. Your ads appear above and below the non-paid organic search results. Higher bids have a better chance of the #1 position. The search engine is then paid every time a user clicks on your ad.
Why PPC is Important to Digital Marketing
Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see your business first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.
So PPC advertising is fast: With some systems, such as Google AdWords, you can generate targeted traffic within a few minutes of opening an account.
But PPC advertising can run up costs extremely quickly. It’s easy to get caught up in a bidding war over a particular keyword and end up spending far more than your potential return. ‘Ego-based’ bidding, where someone else decides they Must Be Number One no matter what, can cost thousands upon thousands of dollars. Also, bid inflation consistently raises the per-click cost for highly-searched phrases.